Consumer Preferences and Ordering Behaviour: A Comparative Analysis of Zomato and Swiggy Users

Shivangi Thakkar; Darshan Shah; Jignesh Vidani

Authors

Shivangi Thakkar MBA, L.J. Institute of Management studies, LJ University
Darshan Shah MBA, L.J. Institute of Management studies, LJ University
Jignesh Vidani Assistant professor, L.J. institute of Management studies, LJ University

Keywords:

Consumer Preferences, Ordering Behavior, Online Food Delivery, Zomato, Swiggy, Comparative Analysis, User Satisfaction, Service Quality, Marketing Strategies, Customer Loyalty

Abstract

This study conducts a comparative analysis of consumer preferences and ordering behavior between users of Zomato and Swiggy, two prominent online food delivery platforms. Understanding consumer behavior in the context of these platforms is crucial due to their growing influence in the food service industry. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive insights.

The quantitative phase involves surveying a diverse sample of Zomato and Swiggy users to identify patterns in their preferences, including factors influencing platform selection, food choices, delivery time expectations, and satisfaction levels. The qualitative phase delves deeper into the motivations behind these preferences, exploring user experiences, perceptions of service quality, and factors affecting loyalty and repeat usage.

The findings reveal nuanced differences between Zomato and Swiggy users in terms of their ordering behaviors, platform preferences, and satisfaction levels. Factors such as user interface, variety of restaurant choices, delivery speed, and promotional offers emerge as significant influencers in platform selection and user satisfaction.

This comparative analysis contributes to a better understanding of the distinct characteristics and preferences of Zomato and Swiggy users, providing valuable insights for both platforms to enhance their services and tailor offerings to meet consumer needs effectively. The study concludes by discussing implications for marketing strategies, service improvements, and opportunities for innovation within the online food delivery industry.

References

Bhatt V, Patel S, Vidani J. Start-Up India: A Rough Diamond To Be Polished. InV. Bhatt, S. Patel & JN Vidani," START-UP INDIA: A ROUGH DIAMOND TO BE POLISHED", Compendium of Research papers of National Conference on Start-up Inida Boosting entrepreneurship 2017 Feb 28 (Vol. 1, No. 1, pp. p61-67).

Vidani J, Biharani S. Entrepreneurship: Career Opportunity Has No Gender Discrimination. InS. Biharani & JN Vidani (2018), Entrepreneurship: Career Opportunity Has No Gender Discrimination, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success 2018 Feb 28 (Vol. 5, No. 1, pp. p101-104).

Vidani J. A Survey on the Towards Satisfation Level of the Customer Shopping Mall's: An Analytical Study. S. Dhere, JN Vidani & HV Solanki (2016)," A SURVEY ON THE TOWARDS SATISFATION LEVEL OF THE CUSTOMER SHOPPING MALL'S: AN ANALYTICAL STUDY", International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30:2348-6651.

Vidani J. Green Marketing-A New Way of Marketing: A Review Approach. Mala, JN Vidani & HV Solanki (2016), Green Marketing-A new way of marketing: A review Approach, International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30:2348-6651.

Vidani J. Startup India: Even Diamonds Start as a Coal. R. Modi, N. Harkhani, G. Radadiya & JN Vidani (2016)," Startup India: Even Diamonds start as a coal", International Journal for Innovative Research in Multidisciplinary Field, ISSN. 2016:2455-0620.

Aithal PS, Aithal S. Conceptual analysis on higher education strategies for various tech-generations. International Journal of Management, Technology, and Social Sciences (IJMTS). 2020 Jun 30;5(1):335-51.

Odedra K, Rabadiya B, Vidani J. An Analysis Of Identifying The Business Opportunity In Agro-Chemical Sector-With Special Reference To African Country Uganda. InK. Odedra, B. Rabadiya & JN Vidani (2018), An Analysis Of Identifying The Business Opportunity In Agro-Chemical Sector-With Special Reference To African Country Uganda, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success, ISBN 2018 Feb 28 (Vol. 97).

Pathak KN, Vidani JN. A SURVEY ON THE AWARENESS SATISFACTION AS WELL ASTO KNOW THE LEVELoF OF THE ONLINE SHOPPING AMONG THE PEOPLE OF AHMADABAD CITY. Governance in E-commerce: Contemporary Issues & Challenges. 2016:261-75.

Vidani J. Short Messages: Its Effect on Teenager's Literacy and Communication. U. Pradhan, C. Tshogay & JN Vidani (2016)," Short Messages: Its Effect on Teenager's Literacy and Communication", International Journal for Innovative Research in Multidisciplinary Field, ISSN. 2016 Jul 30:2455-0620.

Rathod HS. Influencer Marketing: A New Marketing Communication Trend (Doctoral dissertation, Institute of Business Management).

Sachaniya C, Vora H, Vidani J. A Study on Identifying the Gap between Expected Service and Actual Service with Special Reference to Such Sagar Resort, Sasan. C. Sachaniya, H. Vora and JN Vidani (2019), A study on identifying the gap between expected service and actual service with special reference to such sagar resort Sasan, Business. Economy and environment: Corporate Perspective. 2019 Feb 28;1.

Bansal A, Pophalkar S, Vidani C. A Review of Ed-Tech Sector in India. Internafional Journal of Management Analyfics. 2023:63-84.

Singh PK, Vidani J. Problems and Prospects of Agricultural Marketing in India. PK Singh & JN Vidani (2016), Problems and prospects of Agricultural marketing in India, International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30;2348:6651.

Singh PK, Vidani J, Nagoria VS. Waste Management: Inspire Today for A Better Tomorrow. PK Singh, JN Vidani & VS Nagoria (2016)," Waste Management: Inspire today for a better tomorrow", Journal of basic and applied engineering research, ISSN. 2016 Sep 30:2350-0255.

Hardik V S, Vidani J. A New Era of E-Vyapar in 21st Century: A Review Approach. HV Solanki & JN Vidani (2016), A New era of E-vyapar in 21st Century: A review Approach, International Journal of Multidisciplinary Education Research, ISSN. 2016:2277-788.

Solanki NK, Vidani J. The study of Legal Aspects of Trade in Ethiopia. NK Solanki & JN Vidani," The study of Legal Aspects of Trade in Ethiopia", Zenith international journal multidisciplinary research, ISSN. 2016:2231-5780.

Tank D, Sukhanandi S, Vidani J. Analysis Of The Impact Of Work Life Balance On Working Women Leader In India. InS. Sukhanandi, D. Tank & JN Vidani (2018), Analysis Of The Impact Of Work Life Balance On Working Women Leader In India, National Conference on Leadership, Governance and Strategic Management: Key to Success, ISBN 9788172742342 2018 Feb 28 (Vol. 5, No. 18, pp. p77-80).

Vasveliya M, Vidani J. A Study on Analyzing Gap between Expected and Actual Customer Satisfaction Regarding Royal Enfield’s Features and Services. M. Vasveliya & JN Vidani (2019), A study on analyzing gap between expected and actual customer satisfaction regarding Royal Enfield’s features and services, Business. Economy and environment: Corporate Perspective. 2019 Feb 28;1.

Vidani J, Chauhan R. The Study of the Concepts of Personality Traits, Values, Skills and Perception of Dr. Manmohansingh. Manmohansingh (December 31, 2015). JN Vidani," THE STUDY OF THE CONCEPTS OF PERSONALITY TRAITS, VALUES, SKILLS AND PERCEPTION OF DR. MANMOHANSINGH", The Indian writer E-Journal. 2015 Dec;1(1):p1-14.

Vidani J. Self Aid Group-A Preeminent Way for Bucolic Female Empowerment. JN Vidani," Self Aid Group-A preeminent way for Bucolic Female empowerment, Journal of Advanced Engineering and Research Development. 2015 Nov 30;2(11):p351-360.

Vidani J. The Study of Investment Pattern of the People of Bhavnagar District. JN Vidani," THE STUDY OF INVESTMENT PATTERN OF THE PEOPLE OF BHAVNAGAR DISTRICT”, The Indian Writer E-Journal. 2015 Dec 31;1(1):p1-26.

Vidani JN. The study of pestle analysis in Kerala state. ZENITH International Journal of Multidisciplinary Research. 2015;5(12):33-50.

Vidani J. Is Entrepreneurship a Gender Blind?(Part II). JN Vidani," Is Entrepreneurship a Gender Blind. 2016.

Vidani J. Roles of a Bhartiya Nari Vyapari: A Case Study Review Approach. JN Vidani,(2016), Roles of a Bhartiya Nari Vyapari: A Case study review Approach, International Journal of Management, IT & Engineering, ISSN. 2016 Dec 30:2249-0558.

Vidani J. Rural Women Entrepreneurship:'Nari Bani Vyapari'. JN Vidani (2016), Rural Women Entrepreneurship:" Nari Bani Vyapari", International Journal of Management and Research (DYPIMS), ISSN. 2016 Sep 30:2277-8586.

Bade D. Export/import procedures and documentation. Amacom; 2015 Feb 18.

Vidani J. Merger And Aquisitions: A Case From Indian Telecom Sector Vodafone & Idea. InJN Vidani (2018), Merger And Aquisitions: A Case From Indian Telecom Sector Vodafone & Idea, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success 2018 Feb 28 (Vol. 5, No. 1, pp. p105-108).

Vidani J. Overview of Opportunities and Challenges in Marketing Strategies of Ecopreneurs for Their Eco-Prenrurial Products in the Markets of Saurahtra Region. JN Vidani (2018), Overview of Opportunities and Challenges in Marketing Strategies of Ecopreneurs for Their Eco-Prenrurial Products in the Markets of Saurahtra Region, Transformation through Strategic and Technological Interventions. 2018;1.

Chaudhary N, Patel V, Vidani CJ. A Review of Non-Technical Training Programmes Conducted by Corporate Trainers for IT Companies. Internafional Journal of Management Analyfics. 2023:85-110.

Vidani JN. ROLE OF WOMEN IN AGRICULTURE SECTOR OF INDIA. P.(. Mateen, WOMEN EMPOWERMENT & ECONOMIC DEVELOPMENT (pp. 32-47). Kanpur: International Publications. 2020.

Bintaro BK, Sokibi P, Amsyar I, Sanjaya YP. Utilizing digital marketing as a business strategy: Utilizing digital marketing as a business strategy. Startupreneur Business Digital (SABDA Journal). 2022 May 23;1(1):63-71.

Vidani J, Das SG. A Review on Evolution of Social Media Influencer Marketing: Reflection on Consumer Behaviour and Consumer's Decision-Making Process. Turkish Online Journal of Qualitative Inquiry. 2021 Oct 1;12(9).

Vidani JN, Dholakia A. An Introspective Study on Retail Sector The Current Scenario in Gujarat and India. RB Chauhan, Management and Innovation: Research Study. 2020:1-5.

Vidani J, Pathak K. A Survey on Awareness and Satisfaction Level of the Consumers of Online Gifting with Special Reference to Ahmedabad City. InJN Vidani & KN Pathak (2016), A survey on awareness and satisfaction level of the consumers of online gifting with special reference to Ahmedabad city, Special Conference Issue, Proceedings of the conference ICGS-2016 2016.

Vidani J, Plaha NG. Swachh Bharat: CSR Initiative by Indian Coporates. JN Vidani & NG Plaha (2016), Swachh Bharat: CSR Initiative by Indian Corporate, International Multidisciplinary Journal Think Different, ISSN. 2016 Nov 30;2348:6651.

Consumer Preferences and Ordering Behaviour: A Comparative Analysis of Zomato and Swiggy Users

Authors

Keywords:

Abstract

References

Published

How to Cite

Issue

Section

Most read articles by the same author(s)