Beyond Fashion: Unveiling the Tapestry of Consumer Satisfaction with Pantaloons’ Female Apparel in Ahmedabad
Keywords:
Customer Satisfaction, Female Apparel, Fashion, Pantaloons, Products Availability, Quality, FittingAbstract
This study is about customer satisfaction for female apparels in Ahmedabad city. In this study determination of this research remains to check satisfaction of female apparel customer of pantaloons. In this research various aspect related to customer satisfaction will check like satisfaction related to fashion of the cloth, quality of product, offers and discount, customer care response, employee behaviour etc. In this research report research methodology used that is question air filling method and data collection method is simple random sampling. Objective of the learning is to know satisfaction level of the customer. For that 138-sample size is taken. In this research after collecting data chart is made to draw out conclusion from this raw data. That chart helps to analyse data after that statistical test also made to prove drawn conclusion. This test also helps to check the probability of conclusion. This research finding is common of the respondent fall between age group of 25 to 35. Majority of the respondent have the income between 46 thousand to 75 thousand. From this study revel that most of the customer prefer to shop within two months. The main thing that come out is customer is satisfied with product quality, product availability, offer and discount, also seems that customer is satisfied with fashion of the product but respondent not seems to be satisfied with customer care response and employee behaviour. This study will help pantaloons to take corrective action to improve service so goodwill is created and business will grow that is over all conclusion of the report. This study completes its objective for which it is made.
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