A STUDY ON CONSUMER BEHAVIOUR IN AFFORDABLE HOUSE LOANS IN HOMEFIRST FINANCE COMPANY INDIA LTD, SRIKAKULAM

Authors

  • Devanaboina Sai Prudhvi Student, Department of Business and Management Studies, Seshadri Rao Gudlavalleru Engineering College, Gudlavalleru, Andhra Pradesh, India
  • K Prudhvi Raj Assistant Professor, Department of Business and Management Studies, Seshadri Rao Gudlavalleru Engineering College, Gudlavalleru, Andhra Pradesh, India

Keywords:

Consumer Behaviour, Affordable Housing Loans, Home First Finance Company, Customer Satisfaction, EMI, Interest Rate, Housing Finance, Loan Processing, Loan Tenure.

References

Warade, S., & Walvekar, S. (2018). A Study on Consumer Perception towards Affordable Housing Loans. Asian Journal of Managerial Science, 7(2), 18–24.

Thomas, S. S., George, J. P., Godwin, B. J., & Siby, A. (2022). Young adults’ default intention: Influence of behavioral factors in determining housing and real estate loan repayment in India. International Journal of Housing Markets and Analysis.

Vijayakumar, M., & Subburaj, B. (2011). Housing Finance: An Analysis of Post Purchase Behaviour of Consumers. Indian Journal of Marketing, 41(10), 23–31.

Bandyopadhyay, A., & Saha, A. (2011). Distinctive demand and risk characteristics of residential housing loan market in India. Journal of Economic Studies, 38(6), 703–724.

Kumar, D. S. (2017). Housing Finance Snags Faced by Indian Home Loan Mortgagors: A Matter-of-Fact Study. Indian Journal of Finance.

Naik, Y., Chavan, V., & Sharma, B. (2025). Consumer Buying Patterns in the Affordable Housing Market. International Journal of Research – Granthaalayah.

Reserve Bank of India. (2024). Report on Trend and Progress of Banking in India. RBI.

National Housing Bank. (2024). Report on Trends and Progress of Housing in India. NHB.

Kotler, P., & Keller, K. L. (2022). Marketing Management (16th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior (12th ed.). Pearson.

Published

2026-07-15

How to Cite

Devanaboina Sai Prudhvi, & K Prudhvi Raj. (2026). A STUDY ON CONSUMER BEHAVIOUR IN AFFORDABLE HOUSE LOANS IN HOMEFIRST FINANCE COMPANY INDIA LTD, SRIKAKULAM. Journal of Advanced Research in Operational and Marketing Management, 9(1), 73-81. Retrieved from https://www.adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2804

Issue

Vol. 9 No. 1 (2026): Journal of Advanced Research in Operational and Marketing Management

Section

Research Article

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