“ A Study On Investor Awareness about Investment in Mutual Funds ”

Abstract

Mutual funds have emerged as one of the most preferred investment avenues among individual investors due to their potential to provide diversification, professional fund management, liquidity, and long-term wealth creation. However, the level of investor awareness plays a crucial role in influencing investment decisions and the effective utilization of mutual fund products. This study aims to examine investor awareness about investment in mutual funds with special reference to Mutual Fund. The research is based on primary data collected from 105 respondents through a structured questionnaire using the convenience sampling method. The collected data were analyzed using percentage analysis, descriptive statistics, correlation analysis, and regression analysis to evaluate the relationship between investment behaviour and investors' perception of mutual funds. The findings reveal that most respondents are aware of mutual fund investments and show a positive preference towards Mutual Fund because of its professional management, reliability, and investment performance. The statistical analysis indicates a positive and statistically significant relationship between investment behaviour and investors' perception of mutual funds, although the influence is relatively moderate. The study concludes that improving investor awareness through financial literacy programs, digital campaigns, and personalized investment guidance can further enhance participation in mutual fund investments. The findings are expected to assist Mutual Fund, financial advisors, and policymakers in designing effective investor awareness initiatives and promoting informed investment decisions.