Revisiting Traditional Marketing: A Study on Marwadi Marketing Practices
Keywords:
marketing, digital marketing, ethics, ethnic marketing, traditional marketing, modern tools of marketing, face-to-face marketing, Marwadi business practices, Marwadi business strategiesAbstract
The present study is an attempt to study traditional marketing and to find the significant practices of traditional marketing. In the study, the traditional marketing practices of Marwari business organisations have been studied and compared to the present-day modern marketing. This study is an exploratory study and tries to explore the field of Marwadi business entrepreneurs. This study has interviews and tries to document their unique practices and compare them with the modern marketing practices. The study has found that there is a need for a comprehensive study to document unique practices of Marwadi business organisations and to learn from them for the applications of modern marketing tools and techniques, especially with reference to face-to-face marketing. The study may be useful in this regard.
References
Durmaz, Y., & Efendioglu, I. H. (2016). Travel from traditional marketing to digital marketing. Global journal of management and business research, 16(2), 34-40.
Bhayani, S., & Vachhani, N. V. (2014). Internet marketing vs traditional marketing: a comparative analysis. FIIB Business Review, 3(3), 53-63.
Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site. Journal of marketing, 73(5), 90-102.
Amoncar, N., Igwe, P. A., & Madichie, N. (2023). Socio-cultural elements of the Marwari business community in India. Journal of Research in Marketing and Entrepreneurship, 25(3), 543-566.
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