Study Of Digital Marketing Strategies Of A Business Organization For The Promotion Of Its Products And Services
Abstract
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Ryan D. Understanding digital marketing: marketing
strategies for engaging the digital generation. Kogan
Page Publishers; 2016 Nov 3.Chaffey, Dave and Fiona
Ellis-Chadwick. Digital marketing. Pearson UK, 2019.
Chaffey, D and Smith PR, 2013. eMarketing excellence:
Planning and optimizing your digital marketing.
Routledge.
Archambault A, Gradin J. A longitudinal study office
book, LinkedIn & twitter use. In Proceedings of the
SIGCHI Conference on Human Factors in Computing
Systems, 2012; 4(2): 2741-2750.
Parsons A, Zeisser M, Waitman R. Organizing today
for the digital marketing of tomorrow. Journal of
Interactive Marketing 1998; 12(1): 31-46.
Wind, Jerry Y, Mahajan V. Digital marketing :global
strategies from the world’s leading experts.
John Wiley & Sons 2002. Wymbs Cliff. “Digital
marketing: The time for a new “academic major” has
arrived.” Journal of Marketing Education 2011; 33(1):
-106.
Kannan PK. Digital marketing: A framework, review and
research agenda. International Journal of Research in
Marketing 2017; 34(1): 22-45.
Charlesworth A. Digital marketing: A practical approach.
Routledge. Todor RD. Blending traditional and digital
marketing. Bulletin of the Transylvania University of
Brasov. Economic Sciences. Series V, 2016; 9(1): 51
