To Study Awareness About Gold Bond Among Gen-z Investor in Palanpur City

Abstract

This research explores the awareness, attitudes, and determinants of investment decision-making towards Sovereign Gold Bonds (SGBs) among young Indian investors, with a particular emphasis on gender differences. Drawing on data gathered from 159 participants, the study analyses the roles played by demographic factors, social pressures, and financial literacy in shaping attitudes towards SGBs as an investment vehicle. The findings show that though most young investors are informed of the Government of India's issuance of SGBs, awareness does not necessarily amount to investment. Gender was shown to have a significant impact on some of the perceptions, specifically the perception of gold bonds as an inflation hedge and that SGBs are better in terms of returns and safety than physical gold. Social influences, such as family and peers, also contribute to investment choices, albeit to a smaller degree. Inadequate information and financial education were found to be dominant barriers for broader adoption of SGBs. The research highlights the importance of special awareness programmes and financial literacy initiatives addressing such gaps. The findings enrich the theoretical base of investment behaviour in new financial products and pinpoint real-world implications for financial institutions and policymakers seeking to increase safer and more diversified investment opportunities among young people. Some potential avenues for further research involve analysing regional and cultural variations, longitudinal observation of investment trends, and the influence of digital media on financial decision-making. All in all, the research offers useful insights into the forces that drive youth investment in SGBs and makes suggestions to support their uptake and acceptance.