Augmented Reality (AR) in Mobile Applications: Transforming Education, Retail, and Healthcare Industries

Abstract

The essence of this investigative study is described as follows: Transformational Effect of Augmented Reality – A Case Study on Mobile Applications in Education, Retail, and Healthcare. Of late, AR technology has gained much popularity because of its ability to overlay virtual elements on the real environment to create an immersive experience with user interaction. This study has discussed the usefulness of AR in education in terms of making abstract ideas tangible for students, enhancing customer engagement in retail through personalised shopping and virtual try-ons, and aiding diagnosis and treatment in healthcare through real-time visualisation tools and interactive training modules for professionals. The study employs both qualitative and quantitative methods—case study, end-user surveys, and an industry report—to examine current AR applications and challenges concerning AR adoption. AR-funded mobile applications increase interactivity, accessibility, and decision-making in these fields; however, there are challenges that include high development costs, privacy issues, limited technical capabilities, and hardware requirements. In summary, the study finds that AR has great promise for revolutionising education, retailing, and healthcare, but the progress must depend on solving the challenges articulated through continued technological advancement, more accessibility, investment in infrastructure, and further research.

DoI: https://doi.org/10.24321/3051.4282.202504