Journal of Advanced Research in Business Law and Technology Management

A Study on Usage of Various Online Payment Applications by the People Living in Ahmedabad City

Tanisha Bhatt, Prince Vadher, Jignesh Vidani — Tue, 16 Apr 2024 00:00:00 +0000

In Ahmedabad, the use of online payment applications has increased rapidly changing the financial scene in the area. This trend is reflected in the wider culture moving from cash transactions towards a digital one, which is being inspired by the worldwide movement of convenience and security toward a cashless society. For Ahmedabad people online payment application is an essential tool for managing their finances for regular transactions for online shopping, bill payments, and many other transactions.

The effective role these platforms play in day-to-day life is the main cause of Ahmedabad’s residents making use of online payment applications frequently. No need for labour-intensive custom procedures, users find the convenience of having transactions at their fingertips very fetching. Most of the places now prefer or only take digital payments, which has additionally stimulated this acceptance. The city's businesses and services are getting speedily digitised.

Users' trust has continuously been increasing because of the strong encryption and authentication protocols, which have addressed the security issues that become a frequent barrier to the adoption of digital payments. Online payment application companies are doing partnerships and promotional incentives to raise awareness and encourage users to make the switch.

Ahmedabad's diversified population, which includes the older generations’ acceptance towards technology and tech-savvy young, shows how inclusive this digital revolution is. The use of online payment applications in Ahmedabad, taken as an entire thing is indicative of a vibrant urban environment where technology has been introduced. Transforming typical financial practices and opening the doors to an effective economic ecosystem and more connections is a part of everyday life.

To study impact of Brand Engagement on customer satisfaction for Flipkart E-Commerce services among people living in Ahmedabad City

Viralsingh vijaysingh Jodoun, Bunty Kailash Dinodiya, Jignesh Vidani — Tue, 16 Apr 2024 00:00:00 +0000

These survey results highlight the importance of brand engagement initiatives, such as social media campaigns, email newsletters, loyalty programs, special offers or discounts, and interactive content, in influencing customer satisfaction with Flipkart's e-commerce services in Ahmedabad City. Nonetheless, there is room for improvement to enhance overall satisfaction and make more effective use of features like augmented reality. The insights gained from this survey will assist Flipkart in optimizing its brand engagement strategies and improving customer satisfaction among residents of Ahmedabad City. This survey also revealed that while Flipkart's augmented reality feature was rated neutral by half of the respondents (50%), approximately 48% reported using Flipkart Pay Later. In terms of overall satisfaction with Flipkart's e-commerce services, nearly half of the respondents expressed a neutral level of satisfaction (49.3%). However, approximately 54% of the respondents reported that Flipkart's brand engagement initiatives have positively influenced them, and 49.3% stated their likelihood to recommend Flipkart's services based on their brand engagement experiences. Over half of the respondents (52%) expressed their willingness to participate in a follow-up interview, indicating their interest in providing feedback and suggestions to improve Flipkart's e-commerce services.

A Study on the Rise and Recent Development in Unified Payments Interface

Bhumi Verma, Mihir Purohit, Jignesh Vidani — Tue, 16 Apr 2024 00:00:00 +0000

The Unified Payments Interface (UPI) has emerged as a transformative force in India's digital payments sphere, redefining financial transactions and bolstering financial inclusion. UPI's hallmark lies in its seamless, secure, and interoperable platform facilitating instant money transfers across diverse bank accounts. This simplicity has not only eradicated the reliance on cash but has also eliminated the complexities associated with traditional banking procedures, particularly benefiting unbanked and under-banked individuals.

The impact of UPI extends beyond mere transactions; it has substantially diminished cash dependency, fostered transparency, and catalysed economic growth. This, in turn, has empowered small businesses and micro-entrepreneurs, closing the gap in financial literacy, and bridging the digital divide between rural and urban areas. UPI's rise has prompted a paradigm shift in the banking sector, compelling institutions to embrace digital-first strategies, customise offerings and streamline branch networks. Furthermore, it has created lucrative opportunities for banks through fee-based services and strategic collaborations with Fintech startups.

Looking ahead, UPI's future appears promising, with the integration of cutting-edge technologies like blockchain and AI poised to reshape the financial landscape. However, inherent challenges persist, including data privacy apprehensions, regulatory adjustments, and the imperative need for long-term financial sustainability. In conclusion, UPI's indelible mark on India's digital payment ecosystem underscores its undeniable impact. Continued innovation, coupled with a robust regulatory framework, is pivotal for UPI to steer India towards a truly cashless and financially inclusive future.

E-Commerce Supply Chain Efficiency: A Case Study of Amazon E-Commerce Company

Savaliya Vivek, Jignesh Vidani — Tue, 16 Apr 2024 00:00:00 +0000

This article is a case study on the supply chain efficiency of the e-commerce industry. It has focused on a specific company to get an idea about all e-commerce platforms. Amazon company is one of the largest e-commerce companies in the world with extensive market capitalisation. We are going to know, how Amazon company maintains its supply and orders with their demands. There are mainly four key elements of the efficient supply chain: integration, operation, purchasing, and distribution. With supply chain efficiency, Amazon will pick up inventory from manufacturing facilities around the world, ship it across borders, handle customs clearance and ground transportation, store inventory in bulk, manage replenishment across Amazon and other sales channels, and drive directly to customers. All without seller having to worry about managing their supply chain. The new solution allows sellers to spend more time building great products, delighting customers, and growing their business, while Amazon handles the logistics, improves delivery speed, and reduces costs for sellers.

Increase in Usage of Digital Marketing in the Current Business Era

Keval Amlani, Rutvi Raval, Jignesh Vidani — Tue, 16 Apr 2024 00:00:00 +0000

In the ever-changing corporate world of today, there has been a notable surge in the use of digital marketing tactics. The goal of this study is to thoroughly examine and comprehend the elements that have led to a notable rise in the use of digital marketing by companies in a variety of industries. In order to obtain insights, the article uses a mixed-methods strategy that combines qualitative and quantitative procedures. The paper explores the historical development of marketing tactics through a thorough literature analysis, highlighting the critical role that digital platforms have had in changing the marketing paradigm. It also looks at the different digital marketing platforms and techniques that have become more popular recently.