Mishra, Shambhavi, and Khan Muhmad Kaif. “Artificial Intelligence (AI): A Boon for Marketing”. Journal of Advanced Research in Service Management 7, no. 1 (April 18, 2024): 32-53. Accessed May 17, 2024. https://www.adrjournalshouse.com/index.php/Journal-ServiceManagement/article/view/1955.