Kritika Shamra, Nikhil Valand, and Jignesh Vidani. “Impact of Social Media Usage on the Buying Behaviour With Respect to Skin Care Product of Gen Z in Rajasthan and Gujarat”. Journal of Advanced Research in Service Management 9, no. 2 (May 20, 2026): 13-25. Accessed May 22, 2026. https://www.adrjournalshouse.com/index.php/Journal-ServiceManagement/article/view/2685.