Digital Learning Dynamics: Unpacking Consumer Attitudes and Purchase Intentions for Udemy Online Courses with a Focus on English Speaking and Excel Skills among Gen-Z in Ahmedabad, Gujarat

Abstract

This research paper delves into the fascinating realm of consumer attitudes towards the purchase intentions of online courses on Udemy, with a particular focus on English speaking and Excel skills. The study centres on the Gen-Z demographic in Ahmedabad, Gujarat, aiming to illuminate the factors that influence their choices in the digital learning landscape. In an era marked by the rapid digitization of education, understanding the preferences, motivations, and decision-making processes of this generation is vital for educators, online learning platforms, and policy-makers alike. Through a comprehensive survey and analysis, this research uncovers insights that shed light on the evolving landscape of digital education.