Samudrala Durga Vyshnavi, and Dr. K. Krishna Rao. “A Study On Role Of AI In Digital Marketing”. Journal of Advanced Research in Operational and Marketing Management 9, no. 2 (October 17, 2026): 195-200. Accessed November 4, 2026. https://www.adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2975.