Saba Hashmi, and Dr. Shreya Panwar. “Understanding Consumer Acceptance of Artificial Intelligence in E-Commerce: The Role of Trust, Perceived Value, and User Experience”. Journal of Advanced Research in Operational and Marketing Management 9, no. 2 (September 15, 2026): 167-174. Accessed September 24, 2026. https://www.adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2893.