Nisha Tripathi, and Akarsh Pandey. “Sustainable Practices in Operations and Marketing Management: A Review of Emerging Insights”. Journal of Advanced Research in Operational and Marketing Management 8, no. 2 (December 1, 2025): 38-41. Accessed December 19, 2025. https://www.adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/2453.