https://www.adrjournalshouse.com/index.php/Journal-Entrepreneurship-SMEMgt/issue/feed Journal of Advanced Research in Entrepreneurship, Innovation and SME Management 2024-04-18T06:57:25+00:00 admin admin@adrpublications.in Open Journal Systems Journal of Advanced Research in Entrepreneurship, Innovation and SME Management https://www.adrjournalshouse.com/index.php/Journal-Entrepreneurship-SMEMgt/article/view/1966 To Study the Impact of the Usage of Social Media on Mental Health Among Generation Z In Ahmedabad 2024-04-18T06:44:49+00:00 Foram Amrutia jayvaghsiya8933@gmail.com Jay Vaghasiya jayvaghsiya8933@gmail.com Jignesh Vidani jigneshvidani@ljku.edu.in <p>This research will explore the impact of social media use on Gen Zers 'mental health in Ahmedabad, India. With technology gradually increasing, the wide-ranging use of social media has become a part of life for most young people. The object of the study is to explore social media interaction habits, type and length of content consumed by Generation Z in Ahmedabad. The study takes the form of a mixed-methods approach, using both quantitative surveys and qualitative interviews to collect information about participants 'experiences with mental health. Correlations will be sought between quantitative data on social media activities, and indicators of mental health such as stress, anxiety and depression. Interviews will also provide qualitative insights to enhance the accuracy of subjective interpretations, and give a better understanding of participants 'subjective feelings about their own mental health in relation to social media use. The study takes into account Ahmedabad-specific socio-cultural factors that could influence the effects of social media on mental health. Renowned Mental Health Expert First to Research Localized Social Media Psychoanalysis By examining the complexities of social media and its impact upon mental health within a regional cultural setting, the research expects to offer useful information for policy makers, mental health professionals as well educators in devising proper mechanisms needed by Ahmedabad's Generation Z so it might lead healthy lives. This research may therefore provide insight into the relationship of technology, culture and mental health in the age of cyberspace</p> 2024-04-18T00:00:00+00:00 Copyright (c) 2024 Foram Amrutia, Jay Vaghasiya, Jignesh Vidani